TrueCoach vs Trainerize, and where Fiytt fits
· Reviewed by the Fiytt Editorial Team
TrueCoach is a workout programming tool with Stripe payments on every plan and plans priced by client count. Trainerize, now branded ABC Trainerize, has a free plan for 1 client, a lower entry price and plans for studios. Choose TrueCoach for built-in payments from day one, and Trainerize for a free start or multi-location needs.
Key takeaways
- TrueCoach lists no free plan, a 14-day trial and paid plans from $26.34 per month for up to 5 clients.
- Trainerize has a free Basic plan for 1 client, a 30-day trial and paid plans from $9 per month.
- TrueCoach includes automated Stripe payments on every plan. On Trainerize, Stripe payments are a paid add-on.
- Trainerize offers plans for studios with 5 or more locations. Fiytt is an option for independent coaches who want to start free with 3 clients.
How do TrueCoach and Trainerize compare?
This table compares the two on facts taken from their own pricing pages in October 2026.
| Feature | TrueCoach | Trainerize |
|---|---|---|
| Free plan | No free plan listed | Basic plan for 1 client |
| Trial | 14 days | 30 days, unlimited clients |
| Entry paid price (USD per month) | $26.34 for up to 5 clients | $9 on Grow |
| Mid-tier price | $57.99 for up to 20 clients | $23 from Pro, for 5 to 200 clients |
| Client payments | Automated payments powered by Stripe on every plan | Stripe payments add-on at $10 per month |
| Custom-branded app | Standard and Pro | Pro (one-time fee) and Studio Plus |
| Nutrition | MyFitnessPal on all plans; advanced habit and nutrition tracking on Standard and Pro | Meal and macro tracking on Grow; Advanced Nutrition Coaching add-on |
| Public coach profile or marketplace | Public profiles on Standard and Pro | Trainerize.me profile on Grow |
| Studio and multi-location plans | Not listed | Studio Plus for 5 or more locations |
Sources: the [TrueCoach pricing page](https://truecoach.co/pricing) and the [ABC Trainerize pricing page](https://www.trainerize.com/pricing/), checked October 2026. Trainerize's pricing page shows slightly different figures in some places, so confirm current prices with each vendor.
Who should pick TrueCoach and who should pick Trainerize?
| Pick TrueCoach if you | Pick Trainerize if you |
|---|---|
| Want payments built into every plan | Want a free plan, even for 1 client |
| Want a focused workout programming tool | Want a lower entry price |
| Want wearable data on Standard and Pro | Run a studio or several locations |
| Coach a small to mid-size roster up to 50 clients | Coach up to 200 clients on one plan tier |
Where does Fiytt fit in the comparison?
Fiytt is a third option for independent online coaches. It is free for up to 3 active clients, and clients log training and nutrition in a full app of their own. Coaches get a public profile in a directory, intake forms, client analytics, check-ins, messaging and AI-drafted workout and meal plans.
Fiytt does not process client payments, offer a custom-branded app or provide studio plans. If those matter, TrueCoach or Trainerize may fit better. Read the [TrueCoach alternative](/for-coaches/truecoach-alternative) and [Trainerize alternative](/for-coaches/trainerize-alternative) pages for the side-by-side with Fiytt.
How much does each cost compared with Fiytt?
| Tool | Free option | Paid plans |
|---|---|---|
| TrueCoach | None listed | $26.34, $57.99 and $136.99 per month for 5, 20 and 50 clients (USD) |
| Trainerize | Basic plan, 1 client | From $9 per month on Grow and from $23 per month on Pro (USD) |
| Fiytt | Free for up to 3 active clients | By active client count, see the pricing page |
Fiytt coach prices are on the [pricing page](/pricing). For the full Fiytt feature set, see the [personal trainer software guide](/for-coaches/personal-trainer-software).
Switch from TrueCoach or Trainerize in 4 steps
1Apply with your certification
Your certification is reviewed before your coach profile goes live.
2Rebuild your plans
Recreate your programs and meal plans in the workout and meal plan builders, or start from an AI draft and edit it.
3Invite your clients
Send invitations from your coach workspace, one by one or in bulk from a CSV file.
4Clients install Fiytt and accept
Clients install the Fiytt app, accept your invitation, and you assign the plans you rebuilt.
Frequently asked questions
Is TrueCoach or Trainerize better for personal trainers?
Neither is better for everyone. TrueCoach suits coaches who want Stripe payments included on every plan and a focused programming tool. Trainerize suits coaches who want a free plan, a lower entry price or studio and multi-location options.
Is there a free plan for TrueCoach or Trainerize?
Trainerize has a free Basic plan for 1 client. TrueCoach lists no free plan on its pricing page, only a 14-day trial. Fiytt offers a free coach plan for up to 3 active clients, with every coaching feature included.
Do TrueCoach and Trainerize handle client payments?
TrueCoach lists automated payments powered by Stripe on every plan. Trainerize offers Stripe integrated payments as an add-on at $10 per month on Grow and Pro. Fiytt does not process client payments today.
Is Trainerize the same as ABC Trainerize?
Yes. Trainerize now carries the ABC Trainerize name on its website, under ABC Fitness. The pricing and features in this comparison come from that official page, checked in October 2026.
Which is cheaper, TrueCoach or Trainerize?
On listed entry prices, Trainerize is cheaper, starting at $9 per month versus $26.34 for TrueCoach. Totals depend on client numbers and add-ons such as payments, so compare the plan you would actually need using each vendor's pricing page.
Where does Fiytt fit next to TrueCoach and Trainerize?
Fiytt fits independent online coaches who want a free start and clients who log training and food in one app. If you need built-in payments, a branded app or studio plans, TrueCoach or Trainerize may suit you better.
Can I move my clients over from TrueCoach or Trainerize?
Yes. Invite your existing clients from your coach workspace, one by one or in bulk from a CSV file. Clients install Fiytt and accept your invitation, then you assign the plans you rebuilt.
Run your coaching on Fiytt
Profiles, enrolment, plans, check-ins and client progress in one workspace. Apply with your certification to get started.
Last reviewed October 24, 2026.